What Google Accelerated Mobile Pages is (AMP) and how it affects SEO

With over 50% of online traffic coming from mobile devices, Google has launched Mobile First Indexing. This type of indexing involves prioritizing the content displayed on mobile devices. Combined with the priority indexing of mobile versions, poor website load speed will eventually lead to weaker positins in Google. A solution to this problem, also proposed… Read more »

LOCAL SEO – 7 SEO tactics that you need to apply

Do you have a local business and need more visibility? Do you have your Local My Business account (s) optimized (s)? Promoting local businesses is a two-way street: applying different tactics and a different approach of measuring the KPI’s at the Performance Marketing level. Considering that the implementation of the Omnichannel business strategy is a… Read more »

6 Questions that Google Analytics’s answers can help you better understand your customers

The strategies applied by an online marketing agency are based on consumer behavior, Google Analytics being one of the tools that allow us to interpret metrics and then optimize them. Here are 5 Google Analytics questions that can help you optimize your SEO and Pay-per-click (PPC) campaigns: 1. What does the accelerated growth of non-brand… Read more »

Is a Free Website Really a Good Idea?

When someone offers you “free” anything, it’s hard to resist—especially when it comes to helping you to build your business. A website is a must-have these days if you want your business to become successful, and many Web hosting sites make it very enticing by luring you in when they offer a free website to… Read more »