How it Started

Dr. Katz reached out to Houmanity looking to update their website with a fresh feel and aesthetic. So we worked with Dr. Katz and Silver Lake Orthodontics to bring their website a bold and modern feel. In the end, we decided to use lots of modern design techniques, using lots of simplicity, smooth lines, and bright white areas to focus the eye naturally.

About the practice

Located in Everett, Washington, Dr. Katz and her outstanding team at Silver Lake Orthodontics have been routinely improving smiles for years. In addition, Dr. Katz personally has a wealth of expertise in orthodontics, including advanced knowledge in imaging and diagnosing. Silver Lake Orthodontics prides itself on its commitment to their patients oral health and providing exceptional patient care.

Creating the digital brand identity

They desired to have a website with a modernized and professional outlook that depicts their priorities, which are their patients’ oral health. Since our job is to provide the most informative and well-designed websites possible, we made their dreams a reality.

Due to the very clear goal for Silver Lake’s website, it was fairly simple to rebrand in an entirely different light. One way we did this was to simplify their overall copy, which makes their information easier to understand and more accessible to prospective patients who may find it challenging to scroll through large blocks of text. That way, patients can readily find the exact information they’re looking for.

The Challenge

There were a few initial challenges to this job; however, everything, in the end, worked out excellently. One main challenge was to bring such a traditional practice and to rebrand it with a modern feel. Another challenge was a concern over the density of current copy being difficult to follow.

To do this, we utilized graphic design techniques such as integrating curved lines to create a sense of flow and movement. We utilized negative space and careful positioning to make information stand out and help key elements really pop.

Trust and credibility are vital factors for potential patients. Because of this, Houmanity ensured that the company looked professional, yet modern.

Web Design

Scope of Work

Discovery

  • Workshops
  • Research

Strategy

  • Persona Development
  • Information Architecture
  • User Experience

Design

  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials

Development

  • Frontend Development
  • Backend Development
  • CMS Integrations

Marketing

  • Google Ads
  • SEO
  • Print Ads