How it Started

Dr. Harrington reached out to Houmanity to help extend their reach online. They wanted their website to have a modern, clean message while reflecting their company values.

About the practice

Harrington Orthodontics specializes in “designing beautiful smiles for generations”. With over 30 years of orthodontic expertise, they ensure that every patient will walk out their doors with a glamorous smile on their face. Additionally, Dr. Harrington wanted his website to reflect that he is up to date with the latest orthodontic equipment and is an expert on complex orthodontic cases.

They are proud of their individualized treatment plans for any age. Whether you’re an adult, teenager, or a child, they will be able to help you reach your smile goals. With personalized care, high-grade orthodontic technology, and friendly staff, they will help you achieve the best results possible. With Harrington Orthodontics, you’re getting more than just straight teeth!

Creating the digital brand identity

Houmanity improved Harrington Orthodontics website’s layout and messaging, updated and polished up their logos, and helped create branded materials for their office. Despite these changes, we still retained the personality and values of Harrington Orthodontics. Additionally, we helped give the “wow” factor to their website that helped set the business apart from their competition.

At Houmanity, our design team takes the difficulty out of the process of optimizing a practice’s digital presence. With an increased rate of startups, Houmanity helped differentiate Harrington Orthodontics from its competitors and provide a unique personality that reflect their core values.

The Challenge

The challenge was to convey the correct information and graphics so that the website appeared professional while simultaneously setting Harrington Orthodontics apart from the competition. Dr. Harrington wanted a website that reflected the community they serve. Our design team used Dr. Harrington’s feedback to create a website that matched his vision.

Trust and credibility are vital factors for potential patients. Because of this, Houmanity ensured that the company looked professional, yet modern.

Web Design

Scope of Work

Discovery

  • Workshops
  • Research

Strategy

  • Persona Development
  • Information Architecture
  • User Experience

Design

  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials

Development

  • Frontend Development
  • Backend Development
  • CMS Integrations

Marketing

  • Google Ads
  • SEO
  • Print Ads