About the Practice
Onshore Orthodontics brings affordable access to the latest advancements in orthodontic research to their Florida community. Dr. Dubiner and Dr. Woolfson, a husband and wife duo, share a passion for providing a nurturing environment with perfect results.
Two doctors and an experienced support staff guarantee a thorough assessment and strategy to achieve shining winning smiles for their patients.
Creating the Digital Brand Identity
Dr. Dubiner and Dr. Woolfson sought to upgrade their website with a mixture of efficiency and beauty. Their vision was to create a modern brand that reflects their surroundings. They wanted to optimize the spacing and layout of their original website while retaining the cool crisp colors of a relaxed seaside Florida lifestyle. Our design team used created a color palette of cool, modern tones to create the atmosphere Dr. Dubiner and Dr. Woolfson envisioned. By using a wave motion graphic on the website we were able to create a beach feeling for new users.
The goal was a sense of warm, welcoming professionalism befitting a family-friendly practice that values health and community. By carefully working with Dr. Dubiner and Dr. Woolfson, we managed to bring their vision to life and expand upon it. They provided vital insight that helped our team finesse the final product.
Onshore Orthodontics retained its brand identity and now provides a more seamless customer experience for their patients. We organized their website to make it more user-friendly. We used ocean blue and turquoise color patterns to create a familiar space for prospective clients.
The logo was recreated into a small circular wave, simplifying and modernizing it while still retaining the essence of the original. The wave is simplistic but draws attention and goes well with the theme of the site. The new written logo is clear and concise with a font that is easy to read and pleasant to look at.
Houmanity helped Onshore Orthodontics to create a brand design they loved, along with helping countless other companies to do the same. Now customers can navigate around and request appointments effortlessly to the smile they’ve always dreamed of.
Scope of Work
- Persona Development
- Information Architecture
- User Experience
- Art Direction
- Web Design
- Visual Moodboards
- UI Design
- Content Creation
- Print Materials
- Frontend Development
- Backend Development
- CMS Integrations
- Google Ads
- Print Ads