
Introduction
Parkway Pediatric Dentistry
Parkway Pediatric dentistry takes the well-being of infants, kids and teenagers in Roanoke Valley and New River Valley seriously.
For the past 40 years, Dr. Ryan Reopelle and Dr. Scott Anderson have provided excellent dental care to children but this time they wanted their brand to speak a message of empowerment.
They wanted their brand positioning and brand identity to be strengthened. After going through our work and testimonials, they decided to work with Houmanity because they were convinced our branding strategy was unique and distinctive.
We knew that rebranding and redesigning had to have a perfect blend of the already trusted Parkway Pediatric dentistry and the new vision Dr. Ryan Reopelle and Dr. Scott Anderson had for their practice.
While implementing the overall branding strategy, we made sure to include that Parkway Pediatric dentistry does make provision for kids to be kids. This means a playful atmosphere and sitting arrangement for the watchful eyes of parents and guardians.


