What Google Accelerated Mobile Pages is (AMP) and how it affects SEO

With over 50% of online traffic coming from mobile devices, Google has launched Mobile First Indexing. This type of indexing involves prioritizing the content displayed on mobile devices. Combined with the priority indexing of mobile versions, poor website load speed will eventually lead to weaker positins in Google. A solution to this problem, also proposed… Read more »

LOCAL SEO – 7 SEO tactics that you need to apply

Do you have a local business and need more visibility? Do you have your Local My Business account (s) optimized (s)? Promoting local businesses is a two-way street: applying different tactics and a different approach of measuring the KPI’s at the Performance Marketing level. Considering that the implementation of the Omnichannel business strategy is a… Read more »