How important is fun?

Showtime Smiles knew exactly what their values were. They aren’t just oral experts taking care of healthy smiles. They want to create showstoppers. Smiles that turn heads, for the right reasons.

About the work

Showtime Smiles knew exactly what their values were. They aren’t just oral experts taking care of healthy smiles. They want to create showstoppers. Smiles that turn heads, for the right reasons.

Creating the digital brand identity

Showtime has one mission and one mission only, to make every patient feel like a star. The brand was fun, relevant and was packed with energy, so we needed to make sure that this message was easy to realise from the second a patient came into contact with the company and their website.

The brand now has a website indicating their passion for giving their patients that special feeling when they arrive, undoubtedly leaving them excited for their next visit.

The Challenge

Dr Dan wanted to focus the brand message and all Showtime’s assets on showcasing their investment in making every smile that comes into their practice just a little wider and whiter than when they arrived.

With the brand’s direction as clear as day, we knew we needed to transfer that energy and invest every ounce of it into revamping the website and branding of the practice. Utilising bright pinks and bold lettering, we created a digital experience that demonstrates the importance Showtime puts on making their clients feel special.

Web Design

Scope of Work

Discovery

  • Workshops
  • Research

Strategy

  • Persona Development
  • Information Architecture
  • User Experience

Design

  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials

Development

  • Frontend Development
  • Backend Development
  • CMS Integrations

Marketing

  • Google Ads
  • SEO
  • Print Ads