How important is fun?
Polkadot isn’t just a dentistry for children. It’s a warm and comfortable place where experts look to create a brighter future in oral health.
About the work
Working with Dr Nanna and her team, we needed to give the practice an online presence where potential patients could grasp a feeling for what to expect before even visiting. The task required a new approach. An approach which can communicate their message to children, but also their parents.
Creating the digital brand identity
We used a high energy colour scheme which showcased fun but also maturity and professionalism. We utilised them to create approachable shapes and an engaging brand which could engage with both children and adults alike. We brought the brand together throughout the website of the practice, using warm imagery, patterns and bold buttons to make it easy to navigate.
The Challenge
Working with Dr Nanna and her team, we needed to give the practice an online presence where potential patients could grasp a feeling for what to expect before even visiting. The task required a new approach. An approach which can communicate their message to children, but also their parents.
Web Design
Since day 1 patients were able to find us on Google and even to this day we are getting a 20:1 ROI from our website/branding. No other marketing effort has come even close to that!! If you are considering hiring a comprehensive marketing firm that is truly boutique and has experience with the dental industry give Houmanity a call. You won’t regret it !
Dr. Nanna Ariaban Polkadot Dental
Scope of Work
Discovery
- Workshops
- Research
Strategy
- Persona Development
- Information Architecture
- User Experience
Design
- Art Direction
- Web Design
- Visual Moodboards
- UI Design
- Content Creation
- Print Materials
Development
- Frontend Development
- Backend Development
- CMS Integrations
Marketing
- Google Ads
- SEO
- Print Ads