How important is fun?
New Park is out to set new standards. With a vision to help create a comfortable practice, Dr Nema also wants patients to know his methods are cutting edge within the industry.
About the work
Voted America’s Top Orthodontist 6 years in a row, New Park has without question has a pedigree in the oral health industry. With a reputation to uphold, it’s only right their website and branding held the same standard.
Creating the digital brand identity
Dr Nema wanted a presence online that gave a sense of professionalism that would position his practice as a leader and visionary, with a passion for creating a trustworthy and reliable experience for all the family.
We utilised a range of different fonts to help the website engage with visitors. We also selected a specific colour scheme to format the website and give visitors an effortless user experience throughout. It was just as important the content was information rich, giving potential new patients an insight as to what New Park can offer
The Challenge
The Orthodontist knew their values and mission in the world, the problem was they weren’t effectively communicating this to their customers.
Dr Nema wanted a presence online that gave a sense of professionalism that would position his practice as a leader and visionary, with a passion for creating a trustworthy and reliable experience for all the family.
The new digital asset embraces the practices passion for looking into the future and always striving to deliver the very best they can.
Web Design
Scope of Work
Discovery
- Workshops
- Research
Strategy
- Persona Development
- Information Architecture
- User Experience
Design
- Art Direction
- Web Design
- Visual Moodboards
- UI Design
- Content Creation
- Print Materials
Development
- Frontend Development
- Backend Development
- CMS Integrations
Marketing
- Google Ads
- SEO
- Print Ads