How important is fun?

Polkadot isn’t just a dentistry for children. It’s a warm and comfortable place where experts look to create a brighter future in oral health.

About the work

Working with Dr Nanna and her team, we needed to give the practice an online presence where potential patients could grasp a feeling for what to expect before even visiting. The task required a new approach. An approach which can communicate their message to children, but also their parents.

Creating the digital brand identity

We used a high energy colour scheme which showcased fun but also maturity and professionalism. We utilised them to create approachable shapes and an engaging brand which could engage with both children and adults alike. We brought the brand together throughout the website of the practice, using warm imagery, patterns and bold buttons to make it easy to navigate.

The Challenge

Working with Dr Nanna and her team, we needed to give the practice an online presence where potential patients could grasp a feeling for what to expect before even visiting. The task required a new approach. An approach which can communicate their message to children, but also their parents.

Web Design

Since day 1 patients were able to find us on Google and even to this day we are getting a 20:1 ROI from our website/branding. No other marketing effort has come even close to that!! If you are considering hiring a comprehensive marketing firm that is truly boutique and has experience with the dental industry give Houmanity a call. You won’t regret it !

Dr. Nanna Ariaban Polkadot Dental

Scope of Work

Discovery

  • Workshops
  • Research

Strategy

  • Persona Development
  • Information Architecture
  • User Experience

Design

  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials

Development

  • Frontend Development
  • Backend Development
  • CMS Integrations

Marketing

  • Google Ads
  • SEO
  • Print Ads