How important is fun?

Dr Surillo’s Children’s Braces and Dentistry know how to create an experience. The practice has been helping make children’s smiles perfect for generations.

About the work

The dentistry is headed by Surillo, a second-generation dentist with over 20 years of experience.

Creating the digital brand identity

The practice’s values of delivering a comfortable, safe and engaging experience for youngsters has served the business well, so staying true to them was incredibly important.

We utilised this message to create a brand and website that reinforced a sense of warmth and professionalism. We crafted custom graphics to bring the website alive and create a sense of adventure for the visitor. We kept things clean and simple, allowing new potential patients to browse the content of the website and find out more about what Dr Surillo and his team has to offer.

The brand’s values are now evident from the websites well-communicated message, not to mention having a new engaging website to bring plenty of new potential clients to the practice.

The Challenge

The dentistry is headed by Surillo, a second-generation dentist with over 20 years of experience.

This created a unique challenge for us in recreating the company’s branding and website. We had to be conscious of the fact the business had been operating fairly well for decades already. This meant we had to be respectful to the past of the brand, allowing us to embrace the same values to help craft the future.

Web Design

Scope of Work

Discovery

  • Workshops
  • Research

Strategy

  • Persona Development
  • Information Architecture
  • User Experience

Design

  • Art Direction
  • Web Design
  • Visual Moodboards
  • UI Design
  • Content Creation
  • Print Materials

Development

  • Frontend Development
  • Backend Development
  • CMS Integrations

Marketing

  • Google Ads
  • SEO
  • Print Ads